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It ranks fourth in IBD's Internet-Content group, but the competition is tough.

Tops on that list is investor darling Facebook (FB), but Match Group is tied with another favored stock on the list, Google parent Alphabet (GOOGL).

With Tinder's express dating, users at first see only a photo along with a couple of lines of profile text often including a name, age or job description.

A match between two users happens only if they both swipe right.

"Swipe right" has taken off as a buzzword in digital marketing generally.

"If Tinder keeps up this momentum it could be worth more than Match's entire market cap today," said Ross Sandler, a Deutsche Bank analyst in a report. IAC owns 85% of Match Group post-IPO and consolidates the online dating firms' financial results.

With that in mind and inspired — loosely — by a few popular dating sites, we’ve had some fun here pairing fashion, furniture, jewelry and art objects from 1stdibs.

Some matches may strike you as obvious, while others appear random, but the chemistry works.

Growing advertising revenue is a priority, says Salmon.

Match Group acquired Vancouver-based Plenty Of Fish for 5 million in July 2015.

IBD'S TAKE: Match Group emerged from a base in late September and since has stayed in a fairly tight range.

If you’re looking for love (or just a Valentine’s date), today’s mobile apps can make it easy to meet your match.

1stdibs has long served a similar function, helping shoppers find rare luxury items that are perfect for them, whether they use our sophisticated search functionality to narrow down their options (tall, dark and handsomely carved mahogany) or just browse through our listings to chance upon the chic, sophisticated Grace Kelly (bag) or Kate Moss (black-and-white photograph) of their dreams.

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